We approached the 123 IM website as both a brand refresh and a functional rebuild. Our first move was a comprehensive UX audit to identify content bottlenecks and information hierarchy issues. From there, we created a streamlined sitemap and wireframes that made complex investment information easy to digest.

The visual design combines sharp typography, a confident color palette, and spacious layouts to evoke professionalism and ease of navigation. Subtle animations and scroll interactions were added to maintain a polished, engaging feel without overwhelming the content. The CMS was fully customized in Webflow, allowing the 123 IM team to easily update fund pages, team bios, and market insights.

We also implemented a multi-language structure to serve their diverse investor base across Europe—ensuring that the brand’s global presence was reflected in its digital experience.